| Aza, which means 'desire' in Sanskrit, was founded in 2005 by Dr. Alka Nishar. Her vision was to create a friendly, welcoming space that showcases the best of luxury Indian designer wear. At Aza, a highly experienced merchandising team scrutinizes the latest collections to curate the key pieces that later become an integral part of our clients most special memories. Ace designers like Manish Malhotra, Anamika Khanna, Varun Bahl, Sabyasachi, Anita Dongre, Monisha Jaising, Neeta Lulla, Rahul Mishra, Gaurav Gupta, and Anushree Reddy are amongst the 200 designers you can pick from. In addition to established labels, Aza serves as a platform to launch and showcase emerging talent from around the country. The leading fashion authority has presence both offline and online: four boutiques at key locations across Mumbai and Delhi; and a fast-growing online portal headed by Alka Nishar's daughter Devangi Parekh that caters to a global audience.
With a style of curation that is unique and refined, Aza is always first to deliver the latest trends. At Aza stores and azafashions.com, you can browse an expansive range of designer womenswear, menswear, and accessories. The retailer's online portal even offers an endearing range of kids wear. From finely embroidered bridal lehengas to immaculately tailored kurta sets and elegant sarees, you can be sure to find only the best. Every piece embraces unique silhouettes, detailing such as gota patti, sequins and pearl embellishments, statement motifs that add to your oomph factor and much more. Aza brings to you an amalgamation of classic and contemporary style, blended with a wide variety of colour options, be it contrast hues, subtle pastels, or statement tones that promise to put you in the spotlight at any occasion. What's more is that on azafashions.com, you can shop hundreds of celebrity styles, straight-off-the-runway looks, and even opt for a personal stylist who will help you choose the right outfit for your event. |
