All consumer facing industries have been going through a fundamental change with ever growing digitization of not only businesses but of consumers as well. There is a paradigm shift in customer's engagement pattern where the customer expects the brand to be providing an integrated technologically advanced experience. Brands understand that engaged customers translates into happy and loyal customers thus converting into higher revenues and profits. Happy and engaged customers are incredibly valuable they're the source of your most important word-of-mouth and create unparalleled value for the brand. As the needs of customer is changing, the way companies handle customer service is changing too. Time is a scarce commodity and offering new channels of customer service, such as Live Chat and other engagement tools, are a great way to help your customers out. | 
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