| |  |  |  |  | | | | PRAISE FOR THE BOOK | | | | “A fantastic book, must read for every startup founder. Written with rare honesty and insight. ” | | | | | | | | | “A must read for start-up founders, venture capitalists and aspiring entrepreneurs alike. ” | | | | | | | | | | | “...hit the Buy button. NOW!” | | | | | | Prakash Iyer, | | best selling author and motivational speaker. | | | Read More | | | | | “If you are planning to start a new venture, here is a tip for you. Start by reading this book” | | | | Professor S Sadagopan, | | founder Director, IIIT, Bangalore | | Read More | | | | | | | | “This book will open your eyes to the present and future of e-commerce companies, not only in India, but also the world over.” | | | | Ravi Subramanian, | | best selling author | | Read More | | | | | | “Why do good guys finish last? Why do pioneers fail? The Indiaplaza story has historical value and contemporary relevance. A rare and honest gem.” | | | | Vidyanand Jha, | | Professor, IIM Calcutta | | Read More | | | | | | | | | | | | | | | | | MEDIA REACTIONS | | | | | | Vaitheeswaran's book has many lessons for Modi's Startup India | | | | | | | | The dark side of starting up | | | | | | | | The book has an equal mix of stomach-clutching thrills and disappointments that an entrepreneur faces, cloaked with gentle humour. | | | | | | | | | | ...meet the man, quite ahead of time, who started India's first e-commerce site in the 1990s... | | | | | | | | The book has lessons in starting up for all, and not just in ecommerce. But its most compelling chapter is the last: "End Game." | | | | | | | | This 200 odd page book reads like a racy thriller, sprinkled with Bollywood dialogues and characters and his easy wit and humour...the book is selling like hot cakes... | | | | | | | | | | | | | | | | | | | | BUY NOW |  |  | | | | | |  | |
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